Today, I have a fun guest post from my friend Cody Berman. Cody is a digital nomad who quit his corporate job to pursue entrepreneurship full-time. He started selling digital products in 2018 and became hooked after earning $700+ in one week. He now helps other entrepreneurs and creators monetize their businesses through digital products. He’s been featured here on Making Sense of Cents before and you can find that article here – How I Make Money Selling Printables On Etsy.

—

I used to be a chronic side hustler. At one point I had 20+ income streams. Sounds great, right? Except it wasn’t.

I was all over the place, trying every side hustle imaginable – delivering UberEats, editing podcasts, building websites, selling discs, running affiliate campaigns, writing articles, buffing boats, you name it. But most of the time, I felt like I was stuck trading my time for money.

Don’t get me wrong, the money was great for some of these side hustles, but if I didn’t work I didn’t get paid. At one point, I made $500 for writing a single blog article! But once the article was delivered and the invoice was paid, I had to hunt for my next gig and turn in the work to make my next dollar.

At one point, I co-founded a disc golf manufacturing business. I thought that this business was going to be my golden ticket. For those who don’t know, disc golf is similar to ball golf, except instead of hitting a ball into a hole with a club, you are throwing a plastic “disc” into a basket. Our company manufactured those discs.

We started scaling pretty quickly and within two years we were selling our products in all 50 states and 20+ countries. On paper, everything looked amazing. But behind the scenes, we constantly had product issues, shipping delays, mismanaged inventory, and everything that else could possibly go wrong with a physical product business.

I was feeling tired and burnt out and looking for something new.

Fast forward to early 2019 and my friend Julie, another side hustler, told me that she had been selling printables on Etsy. She had spent about 60 hours creating a bunch of digital products (a.k.a. printables) and had made over $5,000 so far. The words “so far” were the ones that got me hooked.

Unlike my my physical products business where each unit had to be manufactured, quality tested, packaged, and shipped, these “digital products” sounded different. By the way Julie was describing it, I could create a digital product once and keep making money from it without much additional effort. This sounded ten times better than all of the side hustles I had tried (and way more passive).

The only problem was that I didn’t really have any clue what a “printable” was… and I had never even been on Etsy. And at this point, you might be thinking the same thing.

What exactly are printables? Basically, they’re digital files that customers can download and print at home. Think cards, planners, calendars, games, gift tags – the possibilities are endless!

The best part? Once you’ve created a printable, you can sell it an unlimited number of times without ever having to worry about restocking inventory or shipping costs.

Now back to my story. Even though I didn’t really know how to create printables, or what printables to sell, or anything about graphic design for that matter, I decided to give it a shot. If Julie could do it, I could do it, right?

Wrong.

My first ~20 printables were absolutely terrible, but I listed them on Etsy anyway. You’ll never guess what happened next. I got a whopping… zero sales.

OK, maybe you did guess that.

Between my zero graphic design skills, lack of product research, and unfamiliarity with the Etsy platform, I definitely wasn’t setting any sales records.

But after some trial and error – well, a lot of trial and error – I managed to come up with some pretty decent-looking printables. I focused on creating seasonal products, a strategy I often recommend to beginners. And let me tell you, it paid off big time.

In December and January, I created dozens of Valentine’s Day printables since I had heard that it was one of the biggest holidays on Etsy. Some of my designs included Valentine’s cards, love coupons, editable love notes, custom photo cards, and more.

And finally, after months of crickets, it seemed like the algorithm was working in my favor, with tons of people searching for Valentine’s gifts and cards for their loved ones. The real excitement started on February 9th, just five days before the big holiday.

I remember that week vividly because while all this was happening, I was actually skiing in Lake Tahoe. And on February 9th, when I checked my phone in the ski lodge at lunch, I had made over $100… that day.

The entire week continued to be extremely profitable and I ended the week with $718 in sales from just a handful of products that took me a couple of hours to create. It was the first time I experienced true passive income. The only part that wasn’t passive was answering the occasional customer question, which took less than five minutes per day from my phone.

That experience was a game-changer for me. It was the moment I realized the true potential of selling digital products on Etsy. And I owe a big thank you to Julie, who introduced me to this side hustle and helped me see that I could create products that continued to make money long after I’d created them.

Let me be clear – building a successful Etsy shop isn’t a get-rich-quick scheme. There’s work involved in getting your shop up and running, from creating high-quality designs to optimizing your listings and promoting your products. But trust me when I say that the effort is worth it.

Once your Etsy shop is up and running, it can become a passive income machine. Your printables can sell for years and years after you list them. That next Valentine’s Day, I was in Aruba for a wedding event, and the same exact designs that earned me $718 in Lake Tahoe, earned me hundreds again that next year. 

These Valentine’s Day printables have been sitting in my Etsy shop for years at this point, and they continue to make sales every single year. Compared to selling physical products, delivering UberEats on a bike, editing podcasts, or writing blog posts, this side hustle is so much more passive.

If you want to learn more, I recommend signing up for the Free Training Workshop: Earn Money Selling Printables. This free workshop will teach you how to get started selling printables. You will learn different ideas for printables to sell, how to get started on Etsy, and how to actually make sales.

Are you interested in selling printables online? What questions do you have?

Recommended reading: Gold City Ventures Review: E-Printables Course Review